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Profit Maximization
The process of adjusting the price and output level to obtain the most profit. (MC=MR)

It involves maximizing the degree to which total revenue is greater than total cost. (TR > TC) Firms want to produce every single good that contributes more to total revenue than it contributes to total costs. A profit maximizing firm will therefore produce every single good with an MR greater than its MC. A firm should keep increasing its output as long as MR is greater than MC or eventually get to profit maximizing equilibrium which is where MC = MR.
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Sales/Revenue Maximization
The process of adjusting the price and output level to obtain the most sales. (MR=0)

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